Branding a Place of Curiosity and Care
The Wonder School is a Montessori-inspired early learning center focused on nurturing curiosity, creativity, and independence in young children. This branding project aimed to capture the school’s warm, exploratory spirit through a visual identity that feels both playful and grounded. From the logo to the color palette and typography, every element was designed to reflect the school’s child-centered philosophy while appealing to parents seeking a thoughtful, intentional learning environment.
I developed the brand strategy, visual system, and supporting collateral—including a brand guide and printed materials. The result is a cohesive, welcoming brand that reflects the joy of discovery and the quiet magic of early childhood education.
Showcased here are three directions based on research and interviews with the client, culminating in the the chosen direction.
